Identify key customer segments based on under/over performing locations This tenant introduced a new brand and menu offerings into a region that was unfamiliar with their dining concept. On paper, the location that should have been “home runs” were delivering mediocre results and the best performing location was projected to be only mediocre. As a result, the brand was having difficulty understanding the results of a market rollout.
Multi-Unit Casual Dining Restaurant
Earthvision conducted a cellular intercept study on all locations to identify customers, trade areas, and key psychographics on a patron-specific level. While a standard “demographic” report indicated that there was a broad mix of the desired customers in the trade area, our intercept revealed that the most desirable customer segment for the chain was visiting this high-performing location 2.5x more frequently than the other locations. The intercept analysis also showed that the other locations, which were predicted to perform stronger, were not being frequented by customers the brand considers “core”.
Based on the intercept analysis, the client adjusted their rollout strategy and targeted customer segments, and opened locations that better fit the regional customer behavior.
National Home Furnishings Retailer
Expand an internal research toolset without incurring
additional data licenses or salary costs.
Earthvision was selected to provide a specific research service, functioning as an “in-sourced” solution provider for the retailer. By enabling this retailer to expand their insight into existing and future markets, the speed of decision-making increased and the retailer is making far more informed decisions.
Much improved decision-making for 30% less than the cost to implement internally through traditional channels.
Startup Retail Brokerage
Build a turn-key research, mapping, and analytics capability with $0 capital investment. This client recently left a nationally recognized brokerage company and was in need of a service to generate property marketing and tenant research material on the same scale, but without a costly up-front investment.
Earthvision provided a turn-key service for aerial mapping, demographic analysis, and flyer creation. Earthvision’s “pay-for-use” business model enabled the client to avoid the typical investment in data, software, hardware, and salaries.
Brokerage was able to provide leading-edge services to their clients, with $0 capital investment.
Build-to-Suit Retail Developer
Identify trade areas for future expansion. This developer had a
successful track record of developing high performing sites for their retail tenant.
However, as the market began to build-out and become more saturated, the number of “no brainer” locations rapidly decreased. Further compounding the problem,the retailer did not have a system for collecting and analyzing customer data, effectively saying “we don’t know who our customer is.”
Earthvision conducted a customer analysis to identify where a sampling of customers resided, identified the core customer demographics, delineated the trade areas for each location, and then identified pockets of core customer segments that were currently not being served by a location.
The analysis yielded the potential for 40% growth in the number of locations.