The New Look Into
Consumer Behavior

Build and analyze trade areas with
smart device data for customers
and competitors

Use customer intercepts based on smart device
usage to build a better understanding of your
customers, competitors, retail trade areas,
and more. Smart device usage is more accurate
than loyalty data, more granular than zip code
data, and a more cost-effective solution.

We pair our proprietary collection database with
our best-in-class modelling capabilities to deliver actionable consumer behavior information:

• Define and analyze existing and future
 trade areas

• Associate demographic and psychographic data to improve your customer profile

• Understand which consumers are visiting your competitors’ locations

• Pinpoint consumers travel routes to and
from your location

Discover shopping patterns of your
competitor’s customers

Psychographically profile your customers

Understand the regional strength of

a shopping center

Define trade areas by daypart