Use customer intercepts based on smart device usage to build a better understanding of your customers, competitors, retail trade areas, and more. Smart device usage is more accurate than loyalty data, more granular than zip code data, and a more cost-effective solution.
We pair our proprietary collection database with our best-in-class modeling capabilities to deliver actionable consumer behavior information:
• Define and analyze existing and future trade areas
• Associate demographic and psychographic data to understand your customer’s lifestyle profile
• Understand which consumers are visiting your competitors’ locations
• Pinpoint consumers’ travel routes to and from your location
• Identify potential future markets based on your existing customer’s lifestyle profile